E-commerce companies are relatively easy to bootstrap. Steve tells the story of his journey bootstrapping Seismic Audio to almost $10 million in revenue.

Somehow managing to blow the "official" The Walking Dead guitars out of the water, one fan has customized his own guitar with The Walking Dead comic book art to create a uniquely creepy instrument.Seismic Audio...

Steve Hatmaker, Jr., of Seismic Audio Speakers, feels the best buzz generation comes from "putting the focus on people and not the product."